The overhaul of the website included changes to its design, layout and structure. The theme-based Flash banner throughout the website captures the visitor’s mind to memorise the four main features of the company’s deliverables; neatness, efficiency, elegance and design.

Data has been rearranged into well-defined sections that can be accessed through drop-down-menus.www.Petralu.com moved from mere static pages into dynamic ones, including news, clients, and architecture sections.

The administrator of the website has content management tools in order to update news, add/ delete clients, and upload photos of the company’s products, as well as an effective database for downloadable AutoCaD files of architecture sketches.

News & press releases are sorted by date and can be accessed through user-friendly calendars. The website also includes separate pages for Petra Aluminium’s sister companies, (Ittihad Insulating Glass Company LTD, Sudanese Jordanian Aluminium Co., Shegem & Co., and Almashrabiah Precise Cutting Services Co. LTD) which provide full details and contact information of each company.

Through the innovative look and advanced development features of the new website, customers can locate products quickly and efficiently. At the left of the products section, items are arranged in a hierarchal manner that adds searching flexibility.

“PETRA has been trying to set-up a comprehensive website for some period now. As we started filtering our options, it was noted that ESKEDENIA possessed distinguishable qualities and abilities. Through consecutive meetings with ESKADENIA’s workforce, we decided to become partners in this project”, said Mr. Omar Shuqom, General Manager at Petra Aluminium. “Working with ESKADENIA proved to be very fruitful as they continually thrive for new challenges and ideas”, added Mr. Shuqom.

“Our goal was to provide Petra Aluminium with an innovative website design and restructuring in order to promote their business in the best possible manner. Visiting and navigating the site is now a user-friendly experience that provides Petra’s customers with the information they need in the most creative layout”, said Ms. Doha Abdelkhaleq, Executive Director at ESKADENIA Software Solutions.

About Petra

Petra Aluminium Company was established in 1955, pioneering in the fields of forged iron, steel doors, steel windows, balustrades, sheet metal work, as well as decorative and artistic work. Through the years, the company’s work expanded to include aluminium fabrication. The company did not only maintain it’s excellent reputation in the market, but also further enforced it and became a leading aluminium fabricating company in Jordan.

About ESKADENIA

ESKADENIA Software Solutions is active in the design, development and deployment of a range of software products in the Telecommunications, Enterprise and Internet Applications areas. The company is based in Jordan and has offices in the United Arab Emirates and the United Kingdom. ESKADENIA is a product and market-oriented organisation with an entrepreneurial culture. More than 70% of its sales are being exported to the Global IT market. For more information about this contract, please contact Mr. Shadi Saadeh at: PR_Communications@eskadenia.com, or visit our site, www.eskadenia.com.