Customer Insight

To be able to serve your customers better, you need to understand them better. Gathering valuable data about your customers’ feedback, usage habits, and satisfaction indicators enable you to closely observe their trends and, as a result, understand how to serve them better. This is where a 360-degree and graphically visualized view of all this information comes in handy.

ESKA^® 360 Insight is a browser dashboard system that provides insights into the Key Performance Indicators of the day-to-day business operations. ESKA 360 Insight is customizable to suit organizational business needs allowing users to analyse data and make precise decisions.

• KPI Monitoring
• Instant Progress Reports
• Personalized Visual Data
• Simplified Dynamic Design
• Multiple Charts and Graphs Options
• Elegant Data Presentation
• Lightweight Standalone System

Flexible Data Sources
ESKA 360 Insight is very flexible and can build any chart or graph using web services, database procedures, database views, and APIs. This enables users to stay informed and connected across many platforms and software systems.

Customized Visual Data
ESKA 360 Insight contains a wide arrangement of ready-made components, which makes placing them on the dashboard effortless. Additionally, users can customize the components according to their business needs.

Tailored for Every user
ESKA 360 Insight offers the ability to build each user a separate custom view. These views present a comprehensive vision allowing users to savvy their business environment and provide a rich perspective to maintain goal-oriented awareness for all users.

360 Dashboard View
The dashboard view of ESKA 360 Insight is fully dynamic and can display the user-defined components from different sources and loads them individually. It provides a comprehensive view that can be configured using the layout designer to display the desired visual components.

Integration with ESKA Social Media
ESKA 360 Insight can seamlessly integrate with ESKA Social Media to visualize all your social media statistics into elaborate graphs and diagrams for your convenient perusal.

Works with any system
ESKA 360 Insight can work smoothly with virtually any systems in the different business sectors. It can seamlessly integrate and collect date from various supporting systems, such as CRM, ticketing, billing, social media, and many more.

ESKA 360 Insight easily connects with all ESKADENIA systems, most notably ESKA Digital CRM.

Integration with ESKA Digital CRM

ESKA^® Digital CRM is a system designed to enable you to facilitate customer engagement by supporting an omnichannel experience. It allows customers to interact with their service providers through several integrated channels at the same time (such as physical location, eCommerce platforms, mobile applications, and social media), thus, ensuring increased efficiency and more pleasant experience.

ESKA 360 Insight helps you to maintain a comprehensive view of all your customer’s information through a set of diagrams and dashboards that aggregate this information in full customizable detail. One such notable example is your customers’ social media interactions.

An omnichannel channel view of your customers

ESKA 360 Insight provides you with a panoptic analytical view of your all your customer’s affairs across a wide array of channels. It also enables you to easily choose and customize how this information is displayed according to your specific needs.

Sentiment Gauge

ESKA 360 Insight also features an indicator that measures the level of your customer’s satisfaction with your services. It can be either graphical or numerical, and it uses an algorithm that involves all of your interaction history with them including, but not limited to:

• Number and type of tickets submitted by the customer.
• Number of phone calls and the reason for each call.
• Customer’s opinion on social media.

Propensity of Churn

One especially important feature provided by ESKA 360 Insight is measuring your customers’ propensity of churn. This feature comes in the form of a statistical scorecard that is used to predict the behaviour of the customer or prospect base. Through the Propensity of Churn model, you can prospect if a customer will continue using your services or not.