Amwal Invest has implemented its IT project in phases, with the objective of building an advanced interactive website that provides informative investment services as well as Business-to-Business (B2B) and Business-to-Customer (B2C) interactions. The Amwal Invest team now have full control over the firm’s Web presence through e-content administration and structure management; this is provided using the latest release of ESKADENIA’s state-of-the-art Content Management System (ESKADENIA^®CMS).

ESADENIA^® CMS Web builder provides Amwal Invest with a bilingual English-Arabic website that presents comprehensive information including overviews, latest news, services & products, and research capabilities. The website design has been created in harmony with the firm’s corporate identity and its established perception of power, stability and trust. The structuring of the website including its main sections, modules, content, integration links, and business rules, has been quickly set and deployed using ESADENIA^® CMS. Once deployed, the system now allows Amwal Invest to publish and manage its own website offerings. Accordingly, the website has become an independent application, with the business users at Amwal Invest managing and developing it by themselves.

Using ESKADENIA^® CMS, Amwal Invest will be taking its website into a new dynamic environment of control. The CMS system, based on Microsoft.NET, XHTML and CSS technologies, allows Amwal Invest’s webmasters to benefit from a wide range of rich features without technical assistance or knowledge of programming languages. This will streamline the website administration process and reduce the workload. Provided features include the management of news, events, mailing lists, newsletters, website menus, images, and XHTML blocks, as well as the ability to build dynamic forms for registration purposes.

Users are now able to access ESKADENIA^® CMS through a multi browser-based interface. This accessibility of the system as well as its WYSIWYG page editing and extensive linking between pages make it a user friendly and easy to use system. The system is also scalable to cater for websites and portals with huge volume of dynamic content and load, which suites the work needs of Amwal Invest.

Phase two of the project will enable the Amwal Invest website into a powerful full-fledged B2B and B2C Web presence by adding the Brokerage and Investor modules and services, which will integrate with third-party applications and payment gateways. The website will therefore become a primary medium through which Amwal Invest can have a personalised, interactive and rich source of information and services available for its customers.

"As one of the leading investment banking firms in Jordan, it is essential for Amwal Invest’s website to be user friendly and up to the highest quality and standards in the field. The aim is to provide our clients and shareholders direct access to the work we are doing, our latest research reports, our financial performance and projects in the pipeline. ESKADENIA was chosen to build our website because of their reputation as a power house in this field and their proven track record. We enjoyed working with ESKADENIA and are pleased with the services provided; we look forward to a long working relationship with them", said Henry Azzam, CEO of Amwal Invest.

"We feel proud to be chosen as the IT supplier for Amwal Invest. This marks our second project in the Finance vertical, which is an important focus for our development force that is eager to best serve the market’s needs", said Doha Abdelkhaleq, Executive Director at ESKADENIA Software Solutions.

About Amwal Invest, PLC

Amwal Invest was established in July 2005 as a public shareholding company specialising in investment banking services. The paid-up capital of Amwal Invest is JD 42.5 million (US$60.0 million) and its shareholders include a group of local and regional financial institutions and prominent businessmen.

The Company provides a wide spectrum of financial services, including local and regional brokerage (via its 100% fully-owned subsidiary, the Arab Financial Investment Company), corporate finance, asset management, and financial advisory services. Amwal Invest is licensed by the Jordan Securities Commission (JSC), to act as Investment Manager, Investment Adviser, Trustee, and Underwriter.

About ESKADENIA

ESKADENIA^® Software Solutions is active in the design, development and deployment of a range of software products in the Telecommunications, Enterprise and Internet Applications areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa. ESKADENIA is a product and market-oriented organisation that assists enterprises and promotes businesses by use of highly effective IT strategies, tools and solutions, and more than 70% of its sales are exported to the Global IT market. ESKADENIA strongly believes that a company's achievement is derived from the success of its Human Resources and the commitment to quality and excellence that each one holds strong to. ESKADENIA endeavours as a team to maintain quality, strive for customer respect, build up perseverance, and foster innovation while handling any task or challenge.

For more information about this contract, please contact PR_Communications@eskadenia.com, or visit our site, www.eskadenia.com.