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ESKADENIA Software Participate at the 2ND FAIR Insurance Marketing Conference – Egypt

ESKADENIA Software’s UAE General Manager Shadi Saadeh participated in the 2nd FAIR Insurance Marketing Conference representing ESKADENIA Software, the leading Jordanian-based provider of software products and technologies. The Conference was held on the 25th until the 26th of February, 2019 in Cairo, Egypt under the title "Marketing Strategies: Driving Innovation & Talent Transformation".  

During the “Digital Marketing: Challenges & Opportunities” session, Mr. Saadeh presented the digital transformation of insurance companies in practical steps based on experience and changes in consumer expectations. In addition, he brought up the topic of distribution channels for the insurance industry, the value of online insurance selling and the benefits of digitization for industries across sectors.

Several sessions were held throughout the conference to discuss other topics such as “Role of Regulators, Federations & Associations in Markets Development”, “Experiences of Innovations & Product Development” and “The Story Telling of Science on Selling.”

I was honored to be part of an interesting panel discussion with major insurance technology players in the 2nd FAIR Marketing Conference connecting insurance icons to discuss Digital Transformation from different angles. The focus on technology in nearly every FAIR event shows the commitment of the organizer to market education and futuristic views of insurance practice in the beautiful lands of the Pyramids Shadi Saadeh, General Manager at ESKADENIA Software UAE stated.

ESKADENIA Software strongly believes in the crucial role of digital transformation. Therefore, the event created a great platform to enhance knowledge in deploying a strong digital marketing strategy.

The ESKADENIA team stated their dedication to staying consistent in insuring efficient customers’ engagement. This is done through the latest online marketing activities, such as Content Marketing, Social Media Marketing, Search Engine Optimization, as well as other traditional marketing activities.

ESKADENIA Software has made it possible for businesses in different industries to start their journey in digitalization by offering innovative products that increase efficiency, productivity, profitability and provide valuable information in a timely manner.

About ESKADENIA Software

ESKADENIA® Software is a three-time MENA Award Winner & CMMI® level 3 certified company that is active in the design, development and deployment of a range of software products in the Telecommunications, Insurance, Enterprise, Education, Healthcare, and Internet application areas. The company is based in Jordan and has sales activities in Europe, the Middle East and Africa; more than 85% of its sales are exported to the global market. ESKADENIA Software is a customer-oriented organization that assists enterprises and promotes businesses by use of highly effective IT strategies, solutions and tools. With a customer retention rate of over 95% in more than 25 countries, ESKADENIA endeavors as a team to augment quality and customer gratification, build up perseverance, and foster innovation. ESKADENIA Software positively contributes and strongly believes in the crucial role of businesses in the development of their communities. For more information, visit, or contact us at

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