Dear customers, partners and friends,

It has become a custom for the ESKADENIA management to address its customers and friends, in the beginning of every year, to reflect on what has been achieved in the previous year and to inform of the new year’s objectives.

2009 has been a difficult year for most enterprises due to the economical crisis that has resulted in reduced business and hence certain restructuring of enterprises, higher level of unemployment, deflation, and careful consideration for all new investments.

ESKADENIA has focused since the beginning of 2009 on; improvements of products across all segments, an increased level of product innovations, improved support service level for existing customers, and improved level of customer satisfaction.

The year witnessed excellent performance in the sales and deployment of our e-insurance and enterprise products. We have successfully launched software packages for leading Insurance companies in Tanzania and Nigeria; entered for the first time the Egyptian insurance market; secured an insurance contract in Qatar, and launched the first online e-insurance services in Jordan.

We also catered for the needs of a new market segment, transportation, as we have deployed a new ERP system at the most leading tourism transportation company and a newly launched prestige taxi service in Jordan as well as a major oil distribution company in Libya.

Moreover, the latest release of the Convergent Billing and CRM system has been successfully deployed at a leading Armenian telecom operator and at one of the leading WIMAX and VoIP operators in Jordan. The new release of the system has a range of new features to lift the system to a truly  international standard. The telecom staff have as well invested very heavily in new systems such as Mobile Wallet, Mobile Advertisement and other value added services and laid the ground for the launch of these services at partner companies in 2010.

The Internet and Education department has during 2009 focused in a very serious way to ensure that the Content Management System (ESKADENIA CMS^®) - a tool that creates powerful portals, websites and Intranet sites - is one of the most advanced products in our targeted markets; the new release has been tried successfully in a number of projects and we expect that the new CMS will be the core of the Internet projects in 2010. The education team has focused on a completely new system release that covers the requirements of both schools and universities and hence a new and important customer segment has become open for our sales people to target.

On the level of innovation, ESKADENIA became a golden Microsoft partner and used the Microsoft’s technology to develop an advanced Asset Management Analysis system that was launched at the leading investment company in Jordan AWRAQ. We revamped a new version of the CRM system that has been released with top notch features catering for the needs of most of the targeted markets. We also automated the operations of Jordan’s KADDB Industrial Park with a new manifest system for investors import and export management within the free zone area.

2009 also witnessed expansion in the ESKADENIA offices as we opened new offices under the patronage of HRH Princess Sumaya at the University of Technology that hosts some of our development teams as well as bright interns from the campus. This step has been an extension to our continuous efforts to partner with the academia towards leveraging the competencies of graduating students and keeping a close link with the universities. Such efforts were topped up with ESKADENIA being an early participant with the Ministry of ICT’s Graduates Internship Program (GIB) that was launched in co-ordination with the Ministry of ICT and Information Technology Association of Jordan INT@J.

On the quality level, we have signed up for a year project to acquire CMMI level 3 certification by the end of 2010, not only to improve the image of ESKADENIA Software as a serious IT supplier, but as well to streamline and improve all internal processes and overall efficiencies.

The management of ESKADENIA is well aware of the hard and smart work being given by our employees to move the company forward; this of course is very much appreciated and we are grateful to the loyalty of our dedicated staff. We are sure that we have become closer to achieve our target of becoming a world class software enterprise as our customers started to see the improvements of products, services, attention, processes, and staff competence within ESKADENIA Software.

Our objective to become the most trusted software supplier in Jordan and the region does not come easy and will take time and perseverance to achieve, but we have done the most difficult task and that is to have a functional and effective organisation that has advanced and stable products and many loyal and smart people to push it forward.

We thank all our clients, partners, friends and employees for their continuous support and wish you all a happy and prosperous new year 2010.

Best regards